Projects
The Indestructible Pride Flag
for PRIDE Bratislava 2023
As tough and resilient as the community it represents
After a deadly terrorist attack in a popular gay bar, the queer community felt hurt and vulnerable. To lift up their spirits and confidence, we created a flag made out of super durable material Twaron® which makes it bullet, fire and cut-proof. The Indestructible flag became a symbol of Bratislava Pride 2023. AG: Free Andy, Bratislava CD: Martin Keder, Juraj Bartoš CW: Martin Keder, Juraj Bartoš STR: Martin Keder, Juraj Bartoš DIR: Gregor Valentovič Awards: Golden Drum 2023 - 2x Shortlist (OOH, For Good) EPICA 2023 - Shortlist (Gender Equity)
The Most Beautiful Sounds of Slovakia
for Škoda
Plan your next trip using 👂not just your 👀
To hear the world around you, you have to become silent. Respected music producer and electric Škoda Enyaq Coupé set out in a three-part mini-documentary to capture sounds which we often overhear. We created an interactive route planner where one can choose the next car trip according to unique nature sounds of the specific destination. AG: Wiktor Leo Burnett, Bratislava CD: Martin Keder, Martin Motáček STR: Vladimír Lefík CW: Ladislav Macko, Martin Keder Awards: ICCO Global Awards - Gold (Best Purpose Campaign)
One Second Friendship
for Wolt
Food really brings us together
What a magical feeling it is when the Wolt courier handles you that much desired bag. Directed by super talented Luboš Rezler. AG: Triad Advertising, Prague CD: Michal Pivarči CCD: Martin Keder
Škoda Enyak Launch
To demonstrate the cost efficiency of electric cars,
we dropped gas prices by 70%
To promote the new electric model, Škoda teamed up with an unlikely partner - Slovnaft, the biggest refining and petrochemical company in Slovakia. We invited drivers to fill up their gas tanks 70% cheaper, which is about how the same cost as pluging your new Škoda into electric charger. This 1 hour PR stunt generated over 400 000€ in media coverage. AG: Wiktor Leo Burnett CD: Martin Keder, Štefan Andrejco STR: Vladimír Lefík Awards: Zlatý Klinec 2021 - Gold (PR) ICCO Global Awards - Gold Zlatý středník - Gold, Silver, Bronze
The Beauty of Less
for Noili
Visual and brand identity for a Slovak skincare brand
Natural cosmetics for truly any kind of skin. Why not show it on the most diverse and inclusive street-cast? Later, supermodel Daniela Peštová joined to launch her line with Noili. AG: Freelance, Triad Advertising Prague CD: Martin Keder CW: Martin Keder, Michaela Brůhová AD: Miro Šišma, Barbora Ivánová Photo: Marcus Oliver Obert, Lukáš Kimlička, Jakub Dohnalek
The Perfect Packaging
for Lidl
If it already exists, why use plastic?
Stop the bad habit. Most fruits and veggies are already packed. Naturally. AG: Wiktor Leo Burnett CD: Martin Keder AD: Martina Mihálová Awards: Golden Drum 2021 - Shortlist (Print)
The Poster Cat
for Yomogi
An ad for a diarrhea medicine doesn’t have to look like 💩
Rather, good insight and witty execution are prescribed. AG: Wiktor Leo Burnett CD: Martin Keder CW: Veronika Podmaková, Martin Keder Awards: Zlatý Klinec 2021 - Gold (Film)
Midnight Tortures
for Dospinox
Even an ad for a sleep medicine doesn’t have to put you to 😴
This one was super fun to make! Directed by my longtime collaborator Max Turek. AG: Wiktor Leo Burnett CD: Martin Keder CW: Veronika Podmaková, Martin Keder Awards: Zlatý Klinec 2020 - Silver (Film), Bronze (Film Craft) EPICA, Eurobest 2020 - Shortlist
Sorry McDonalds
for Burger King
Another golden EFFIE in da haus
How can one compete against many? By mocking the biggest competitor with a special menu. AG: Wiktor Leo Burnett CD: Martin Keder CW: Veronika Podmaková, Martin Keder AD: Martina Mihálová Awards: Zlatý Klinec 2019 - 2x Silver (Campaign, Promo) EFFIE 2019 - Gold FLEMA 2019 - Gold
Launch of Zlatý Bažant 73
for Heineken Slovensko
70s like campaign for a rediscovered beer recipe from 1973
360 multichannel campaign slayed across not only creative festivals around the world but also received the top honor at EFFIE festival of effectiveness. AG: Wiktor Leo Burnett CW: Martin Keder AD: Štefan Andrejco Awards: Zlatý Klinec 2016 - 3x Silver, 2x Bronze EPICA 2016 - Silver (Film) Golden Hammer 2016 - Gold PIAF 2016 - Gold EFFIE 2016 - Gold
Play Dow Jones
for J&T Banka
Cannes Lion award for an audio-visual project
The never ending ups and downs of Dow Jones Index composed music in real time. An experimental project that took the audience on a journey through the milestones of the 20th century. AG: Wiktor Leo Burnett CD: Vladimír Lefík, Andrej Hlavačka STR: Vladimír Lefík AD: Štefan Andrejco CW: Martin Keder Awards: Cannes Lions 2015 - Bronze (Creative Use of Data) Zlatý Klinec 2015 - 3x Silver ADC Europe 2015 - Silver MIDAS 2015 - Gold New York Festivals 2015 - Silver Golden Hammer 2015 - Gold
Fantomas
for Poštová Banka
Conquer the world…or remodel your bathroom
An accessible loan to be used on anything you truly desire. See how we brought legendary villain back to life. Directed by the one and only Marek Partyš. AG: Wiktor Leo Burnett CD: Martin Keder CW: Martin Keder Awards: Zlatý Klinec 2018 - Gold (Film), Silver (Film Craft)
Trailers & Campaign
for a feature film The Line
And now something a little different
The Line is a thriller movie about smugglers on the Slovak - Ukrainian border. I created a series of trailers - teaser, trailers introducing main characters and the final one, featured here. The movie had a record breaking opening, 110 000 viewers on the first weekend. Wandal Production CD, Trailer Director: Martin Keder
Underground Periscopes
for Slovak Cave Association
See what lies beneath your feet
We built special devices that allowed people to look into the most beautiful Slovak caves. AG: Wiktor Leo Burnett CW: Martin Keder AD: Štefan Andrejco Awards: Golden Hammer 2016 - Grand Prix, 2x Gold Golden Drum 2016 - Silver Zlatý Klinec 2016 - 2x Gold NY Festivals 2016 - Shortlist